Specialized expertise in four verticals. Not a generalist agency.
We help dialysis clinics grow patient census – “fill chairs,” in industry terms. Patients visit three times a week, so retention matters as much as acquisition. Work focuses on Google Business Profile optimization, patient experience content on social, reputation management, DM-based tour scheduling, and physician referral outreach. All content is HIPAA-compliant by default. No PHI, no patient photos without signed authorization, no medical claims or outcome guarantees.
New patient acquisition and referral network building. CKD-stage education content captures high-intent patients searching after a recent lab result. We handle Google Business Profile, kidney health social content, reputation management across Google, Healthgrades, and Vitals, and DM-based appointment inquiry flows. HIPAA-compliant. No diagnostic claims. Board certifications and credentials highlighted where applicable.
Student enrollment is the goal. DM automation is the primary conversion pathway for social traffic – Comment-to-DM and automated enrollment inquiry flows do the heavy lifting. Bilingual English and Spanish content built for South Florida and similar markets. Schedule flexibility, financial aid, hands-on clinical experience, and instructor credentials are the differentiators that move applicants. All content is FTC-compliant: no income guarantees, no misleading job placement claims, transparent on costs and outcomes.
B2B thought leadership and lead generation. The audience is nephrologists, physicians, and investors developing or managing dialysis facilities – not patients. Content addresses regulatory compliance, facility development, and financial management. Tone is professional, data-driven, and authoritative.
Low overhead means competitive pricing without sacrificing quality. No bloated team, no layers, no wasted budget on project managers managing project managers.
Strategy, copy, design, scheduling, ads, automation, and reporting all handled by one person who understands how the pieces connect.